Mål Privacy Policy

We collect the following types of information:

• Personal information — when you create an account, we may collect your name, email address, and other necessary details.
• Nutrition & health data — if you log meals or receive dietary recommendations, we may collect data related to your preferences, goals, and health.
• Pantry data — information about the food items you store in your virtual pantry, including expiry dates.
• Usage information — data on how you interact with the app, such as features used and time spent.
• Device information — data related to your device, operating system, and IP address, for security and optimization.

We use your information to:

• Provide and improve Mål's features, including AI-powered meal planning and dietary recommendations.
• Offer personalized nutrition insights and pantry management.
• Connect you with real-life nutritionists, if applicable.
• Enhance user experience and troubleshoot technical issues.
• Comply with legal obligations.

We do not sell your personal data. However, we may share it with:

• AI service providers — when you request a meal plan or recipe, your dietary preferences and goals are processed by a third-party AI service to generate the response. This data is anonymised before transmission; your name, email address, and account details are never sent to AI providers.
• Nutritionists & experts — if you opt for professional consultations.
• Third-party service providers — to facilitate app functionalities including authentication, data storage, push notifications, and analytics.
• Legal authorities — when required by law or to protect against fraudulent activity.

We take reasonable measures to protect your data from unauthorized access, loss, or misuse. However, no digital system is completely secure.

You can:

• Access, update, or delete your personal data.
• Opt out of certain data collection practices.

You can request the deletion of your Mål account and associated personal data at any time. Once we receive your request, we will delete your account information, including your profile details, pantry contents, and nutrition data, within 30 days, except where we are required to retain certain data for legal or regulatory purposes.

To request deletion, send an email with the subject line "Account Deletion Request" from the email address associated with your account.

We may update this Privacy Policy from time to time. Any changes will be posted in the app and on this page, and continued use of Mål means you accept the revised policy.